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A Prominent Location

The Appleton Estate blends physical and digital with a new permanent boutique experience, prominently located within the Dufry walk-through store at Sangster International Airport in Montego Bay, Jamaica.

a permanent boutique

This celebration of Appleton Estate is the largest and most digitally advanced activation in the brand’s history, engaging shoppers via a self-guided, immersive journey, seamlessly blending physical, multisensorial and digital to create a delightful and unforgettable brand experience of one of Jamaica’s finest rums.
Navigation through the space is via a series of interactive touchpoints that express the legend, craft and personality of the island’s iconic rum.

The experience

A sensory journey through the art of rum

“We are thrilled to open the Appleton Estate experience at Montego bay airport.

It’s a perfect premium location to engage shippers by showcasing every facet of Appleton Estate; its rich history, passion for natural ingredients, local provenance, the skill of our Master Blender, and the versatility of the award-winning portfolio created under her guidance.”