Celebrate Jamaica Excellence with Appleton Estate’s On The Rum
EXPERIENCE THE RICH HERITAGE AND PREMIUM QUALITY OF APPLETON ESTATE JAMAICAN RUM
Appleton Estate’s On The Rum, is a month-long designated period dedicated to educating Jamaicans on its most famous dark spirit globally.
This celebration invites those on the rock, to immerse themselves in the captivating
world of Appleton Jamaican Rum, marking its renowned heritage and exceptional quality.
With the communication driver ‘Appleton Estate On The Rum,’ starting May 13, promises a series of engaging activities and promotions that highlight the brand’s storied past and its exquisite offerings.
The communication exercise for Appleton Estate Rum Month will be characterized by a distinctive look and feel for all creatives, inspired by the brand’s vibrant visual identity rooted in Jamaica’s lush flora and fauna.
Traditional media placements will play a key role in driving awareness, with advertising partnerships established with leading media houses, print and digital press placements, as well as islandwide digital out-of-home opportunities.
On digital media, Appleton Estate Rum Month will promote engaging educational content across owned social media platforms. Targeted online ads and influencer partnerships will assist in connecting with our target demographic, ensuring the message reaches a wide audience.
Appleton Estate’s On The Rum, will feature the creation and installation of the Appleton Estate museum at 23 Dominica Drive in Kingston, various On-Trade and Off-Trade activities such as a bartending competition, rum and food pairings, and purchase deals, inviting everyone to engage with and appreciate the rich heritage and premium quality that the brand represents.
Join us in raising a glass to this exceptional spirit and discover why Appleton Estate is cherished by rum enthusiasts worldwide.
Appleton Estate Museum
One of the key activities within Appleton Estate’s On The Rum is the Appleton Estate Museum. Curated to offer an immersive experience, the museum guides visitors through the fascinating History of Appleton Estate Jamaica Rum. Guests will gain insight into the production process, distillation and aging techniques that create the signature flavors of Appleton special Rum. The museum will also feature exclusive rum-tasting experiences, allowing guests to savor the depth and complexity of these premium spirits.
On-Trade Activities
Starting May 13 into mid-June, we will initiate On-Trade activities, including Rum and Food pairing menus at select partnering on-trade locations islandwide. These menus are designed to showcase how Appleton Estate Jamaica Rum perfectly complements a variety of culinary delights, enhancing both the dining experience and the appreciation of fine rum. Additionally, a bartender competition will span four weeks at least 25 on-trade accounts, challenging bartenders and mixologists alike, to craft innovative cocktails that highlight the versatility and sophistication of Jamaica Rum Appleton Estate.
Off-Trade Promotions
Appleton Estate Rum Month will also feature an enticing Off-Trade promotion, where consumers who purchase a 700ML bottle of Appleton Estate Signature Blend, will receive a complimentary 200ML bottle of the Appleton Estate 8-Year-Old Reserve Rum, offering a unique opportunity to be introduced to this exceptional aged rum.
Furthermore, we are providing discounted visits to the Joy Spence Appleton Estate Rum Experience. This promotion encourages more visitors to explore the brand’s history, enjoy exclusive tastings, and discover the artistry behind Appleton Estate Rum.
Careers in Rum
As part of Appleton Estate Rum Month, we are pleased to introduce a section dedicated to exploring careers in rum making. Under the esteemed leadership of David Morrison, the Senior Deputy Master Blender at Appleton Estate, seminar discussions will be hosted throughout the month to provide comprehensive insights into the diverse opportunities within the rum industry.
David will share his extensive knowledge and experience, guiding participants through the various roles involved in the creation of premium rum. From the cultivation to fermentation, distillation, and aging processes, attendees will gain a thorough understanding of the expertise required at each stage of production.
The seminar will also highlight the creative aspects of rum making, including blending techniques and flavor profiling, as well as the importance of quality control and innovation in maintaining Appleton Estate’s distinguished reputation. Aspiring rum makers, enthusiasts, and individuals interested in pursuing a career in this fascinating field will find these discussions both informative and inspiring.
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Step into the world of Appleton Estate, where heritage meets innovation in a spirited celebration of Jamaican excellence.