What is Appleton Estate On The Rum?
Step into the world of Appleton Estate, where heritage meets innovation in a spirited celebration of Jamaican excellence.
As part of the immersive “On The Rum” Brand Education Campaign, Appleton Estate has unveiled a dynamic series of experiences that bring its storied legacy and premium rum range to life. From the grand opening of the Appleton Estate Rum Museum in Kingston, a vibrant pop-up edutainment space that honors 276 years of craftsmanship, to the flavourful journey of “Restaurants on the Rum”, the brand continues to deepen its cultural footprint.
Initiatives and events
The brand continues to elevate the rum experience, consumers are invited to trade up their taste with a limited-time off-trade promotion: purchase a 700ML bottle of the Signature Blend and receive a complimentary 200ML of the 8-Year-Old Reserve —an elegant introduction to the brand’s aged expressions while stocks last.
Meanwhile, the Joy Spence Appleton Estate Rum Experience in Nassau Valley offers an immersive journey through the heart of Jamaican rum-making, complete with guided tours, curated tastings, and a sensory dive into centuries of craftsmanship.
Across the island, the “On The Rum” campaign comes alive in the on-trade with vibrant live concerts and rum-and-food pairings at select venues, blending culture, cuisine, and community
At the centre of it all is the Bartending Competition—an electrifying four-week challenge across 25+ accounts, where Jamaica’s top mixologists showcase their creativity and mastery, reinforcing Appleton Estate’s role in shaping the future of rum culture.