The Joy Spence Appleton Estate Rum Experience

The Joy SpenceAppleton EstateRum Experience

A sensorial journey
into the art of rum.

The starting step to a deeper appreciation
for rum and a love for the excellence of Jamaica,
the Joy Spence Appleton Estate Rum Experience
is a one-of-a-kind, authentic and multi-sensory
experience of what makes Appleton Estate
exceptional.

The Black River Lounge And Bar

THE BLACK RIVER
LOUNGE AND BAR

The Joy Spence Appleton Estate Rum Experience
boasts a beautiful full-service restaurant and bar
with both indoor and outdoor seating, which
serves authentic Jamaican meals and
delicious cocktails.

The Gift Shop

THE GIFT SHOP

The official Appleton Estate shop
offers the full range of
Appleton Estate Jamaica Rums,
our limited editions rums (when available),
an array of branded merchandise
and local craft items.

F.A.Q.

  • Where is the Joy Spence Appleton Estate Rum Experience located? The Joy Spence Appleton Estate Rum Experience is located in Siloah St. Elizabeth, Jamaica, approximately 1 ½ hour from Montego Bay and Negril, 2 hours from Kingston and 3 hours from Ocho Rios.
  • Is there a shuttle service available to and from the Joy Spence Appleton Estate Rum Experience? The Joy Spence Appleton Estate Rum Experience does not provide transportation. If you are hiring a private car, be sure to rely on private drivers that are licensed by the Jamaica Tourist Board.
  • What are the opening hours of the Joy Spence Appleton Estate Rum Experience? Our opening days are currently curtailed, from Thursday to Saturday, due to the COVID-19 pandemic.
    We are open from 9:00 am and our last tour goes out at 3:30 pm.
  • How long does a tour last? Every tour lasts approximately 1 hour and 15 mins to 1 hour and 30 mins, depending on the group size.
  • Do tours need to be booked in advance? Reservations are recommended but not required. You may book a tour on our website, by calling 876-850-0090, or emailing appletonrumtour@campari.com.
  • How much time should I plan on spending at the Joy Spence Appleton Estate Rum Experience? Our guests spend an average of two hours at the Visitor Centre.
  • When is the last entry to the Joy Spence Appleton Estate Rum Experience? The last entry is just before our last tour goes out at 3.30 pm.
  • Can photos be taken during the experience? Photos are allowed, except in the distillery.
  • Is there a restaurant and bar at the Joy Spence Appleton Estate Rum Experience? We have a full-service restaurant serving authentic Jamaican meals as well as a bar that serves delicious cocktails made with Appleton Estate Rum.
  • Is there a shop at the Joy Spence Appleton Estate Rum Experience? Yes. Our gift shop sells the full range of Appleton Estate rums, limited editions (when available), as well as Appleton Estate branded merchandise and local crafts.
  • What is the cancellation policy for tours? We have a 48-hours cancellation policy for pre-booked tours with lunch.
  • Is the Joy Spence Appleton Estate Rum Experience accessible to guests with disabilities? All areas of the Joy Spence Appleton Estate Rum Experience are accessible by wheelchair except for the lookout tower and the distillery. The building is accessible via ramps and has bathrooms that are accessible to persons with disabilities.
  • Is the whole experience suitable for children? The Joy Spence Appleton Estate Rum Experience is an educational tour that speaks to the history of rum in Jamaica and Appleton Estate’s unique rum-making process. The tour is more suited to adults, but children accompanied by a parent or guardian will be accommodated. Please be advised that visitors under the age of 18 years old are prohibited from participating in the tasting or consumption of alcohol.
  • What methods of payment are accepted? We accept cash in Jamaican and US currencies as well as Visa, Mastercard, American Express and Discover Card.
  • How many guests can be accommodated on a tour? Due to the COVID-19 pandemic, the maximum number of guests allowed per tour group is 24. Tours can go out every 10 mins, so if you have a larger group, the guests can be broken into smaller ones to ensure that all protocols for the COVID-19 pandemic are observed.
  • What kind of protocols have been put in place for the COVID-19 pandemic? The Jamaica Tourist Board has certified that The Joy Spence Appleton Estate Rum Experience has put in place the recommended protocols for the COVID-19 pandemic. All guests must have their temperature taken and sanitize their hands before entering the building, and they must wear a mask covering their nose and mouth while on tour except when enjoying a cocktail, participating in the tasting and while seated at a table in the restaurant. Physical distancing of 6 feet between tour groups must also be observed.
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